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A/F Creatives, A/F Creatives, 2014

Branding for A/F Creatives – a branding and image agency offering services mainly in fashion. The name of the company stands for ‘Across Floors’, which reflects the founders common interest in physical spaces and their cross-disciplinary expertise. As a symbol representing the idea of a support structure, the geometrical form of the square / the cube was used as the starting point for all elements of the branding such as the typeface, the grid and the formats.