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Godwin Vaughan, Godwin Vaughan, 2013

Branding, website & blanket design for Godwin Vaughan – collector, online retailer & designer. Inspired by the qualities of craftsmanship and simple form from past design movements, Godwin Vaughan's aim is to source and resell timeless design objects, as well as use them as inspiration for new designs. Taking one of the key brand influences, Charles Rennie Mackintosh, STSQ designed the identity and logo on a grid taken from a piece of furniture. Looking at the embellishments often represented by these design heritages they generated a series of ornamental features and patterns utilising the glyphs constructed on the grid, resulting in an additional collaborations with the brand on the design of a blanket.