Other Works, Other Works, 2014
Branding for Other Works – an english interior design company with a true passion for functionality, craft and locally sourced materials. The brain child of Pippa Murray and Simon Lamason, OW celebrates the individual qualities of the handmade process, something that is reflected in their logo which takes references from the form of the duos handwriting. These hand written features are applied to William Caslon IV’s font Two Lines English Egyptian, which was one of the first sans serif font that was sold commercially.
The functional system of the logo was developed in relation to the principal that Pippa and Simon make up separate yet equal parts of company. This flexibility allows them to apply the logo to bespoke furnitures and objects, whether it would be a series of 2 or 100 objects and in any material chosen.