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Recipes by People, Sidekick Creatives, 2014

Recipes by People is a project initiated by Sidekick Creatives, a company strategising crowd funding campaigns. The recipe project was an investigation in to the nature of the crowd funding community. Each backer paid £1 to submit a recipe, resulting in a collection of 866 recipes, by 758 people and from 51 countries. The digital recipe collection was designed to communicate a global, democratic way of collating, representing material from various sources. The design of the form allowed individuals to generate their own content, whilst maintaining a sense of cohesion within the broader project. The concept of 'filling in' was carried through to the typography, where everyday typeface Arial was adapted in to a stencil font. STSQ analysed the data collected through the crowd funding project and used these to generate typographical intervals throughout the pdf.