Design of visual identity for Paris based architecture practice Lazo & Mure.

Lazo & Mure’s new identity was shaped through two specific considerations of their practice: firstly, function dictates the form of their designs; secondly, their concern with environmental values, as they articulate through their attention to materials and natural light.

In order to retain the brands heritage, the design of the identity looked to evolve, rather than completely change Lazo & Mure’s existing logo, contemporising it by adapting the wording and letterforms. In addition to this, new layouts were developed using existing graphic grid systems.

Only minimal print areas and natural and recycled materials were used expressing and honouring Lazo & Mure’s values around ecology and sustainability.